Khaadi Clothing Store – SITE, Karachi

Khaadi was originally a men’s clothing brand selling basic-colored kurtas. Khaadi immediately questioned the status quo and made a bold statement. In just 2 decades, Shamoon Sultan’s 400 sqft store transformed into a 60-store enterprise stretching over 30 cities across Pakistan and 13 stores internationally in the UK, UAE, Qatar, and Bahrain, making its mark on-ground and online.

Khaadi is a multinational Pakistani clothing fashion brand founded by Shamoon Sultan. It specializes in “hand-woven” technique products, especially a wide clothing range for women in Prét wear. It also provides unstitched lawn, children’s clothing, shoes, bags, jewelry, and a clothing range for men’s wear.

Khaadi defines its lines as Concepts and initially had Prêt (Ready-to-Wear), Unstitched (Fabric), and Man (Eastern Wear). Over the years, Khaadi has introduced a number of new Concepts including Khaas (featuring exclusive and limited-edition pieces), Kids (for 2 to 12 years old), Accessories (jewelry, stoles, and handbags), and Home (featuring furniture, bedding, and bath items).